Ad Formats

How to choose an Ad Format?

The text ads that appear alongside Google search results are just one type of ad format you can create with Google Ads. You can also promote your products and services with video ads, image ads, app or digital content ads, and more.

Each ad format has its own benefits, whether it's the ease and affordability of running a text ad, or the colorful storytelling that comes with video. You can run multiple kinds of ads from the same Google Ads account and, in some cases, from the same campaign.

1. Ad formats available in a Google Ads account

Format	Description
Text	Words only.*
Responsive	Responsive ads automatically adjust their size, appearance, and format to fit available ad spaces. They can transform into text or image ads.
Image	Static or interactive graphics. Animated ads in .gif and Flash format can be used.
App promotion ads	Drive app downloads and engagement with app promotion ads.
Video	Video ads that show online. Run standalone video ads or insert them in streaming video content.
Product Shopping ads	Shopping ads show users a photo of your product, a title, price, store name, and more details about your product.
Call-only ads

Read More: Choose an ad format - Google Ads Help

2. Campaign types and ad formats

The ad formats available to you depend on your campaign type (Search Network only, Display Network only, Search Network with Display Select) and campaign subtype (for example, Standard or All features).

Mobile ads and campaigns: Some campaign types only show ads on mobile, such as app promotion campaigns and call-only campaigns. To see how these ads appear to customers on the go, learn more about the different types of mobile ads.

Here you can see which ad formats are available with each campaign type.

<Image needs to be inserted!> Read More: Choose an ad format - Google Ads Help